Books

Theory and Reality of International Trade

In recent decades international trade theory has not been very helpful, overall,in explaining the causes and effects of contemporary trade flows. This hasbeen due, first, to trade theory continuing to refer to the Ricardian principle ofcomparative advantage, which is based on a number of irrealistic hypothesessuch as full employment and trade balances’ equilibrium. And, second, to thefact that the ...

Visual Merchandising

In-store Communication to Enhance Brand Equity Value Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has ...

Working With the Future

Ideas and Tools to Govern Uncertainty To handle increasingly uncertain situations, we need to learn how to anticipate what is coming. Futures Studies have developed robust frameworks for working with possible futures, including the development of scenarios and visions able to guide decisions in the present. Measuring risks and understanding uncertainties, and distinguishing what is only complicated ...

Destination 2050

A Practical Guide to the Future The future is the wildest destination we can ever visit, a place and time so complex that it requires study and an exercise of the imaginationbefore leaving. But the future is also the result of our predictions. One way to start to positively influence it, then, is to try to imagine it as we would like it to be. This is the first step in making it happen. No one realizes ...

Applied econometrics

An Introduction The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation ...

Gen Z and the Future of Wealth

Sustainable Investing and Wellbeing for Our Next Generations

The world has never be so rich—at least financially. And so unsustainable—economically, socially, and environmentally. In fact, we are all living a “nemesis of wealth” (nealth), caused by our shortsighted choices of the past, just focused on ROE, NPV, and shareholders’ value. This “nealth” is now paying us back not only with loads of public debt, inflationary money, and debased cryptocurrencies; ...

Space Economy

The New Frontier for Development

According to the OECD definition, the space economy is the set of activities and use of space resources that create value and benefits for humanity through the exploration, understanding, management, and use of space. The space economy goes far beyond the space sector in a narrow sense, because it extends to the increasingly pervasive and changing impacts of products, services, and knowledge derived ...