Books

Sandro Castaldo

Digital Loyalty

Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust

In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how ...

Walter Susini

Green don't sell

Why Sustainability Alone Fails: the Real Rules of Green Marketing

Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift ...

Marc Herlant

The Super Enterprise

Leading the AI Revolution Through People and Organizations

The AI Revolution is Not About Technology. It’s About People. Artificial Intelligence is no longer a hypothetical future; it is the new strategic engine of global business, and the message from the market is brutally clear: accelerate or become obsolete. Yet, for all the breathless hype surrounding algorithms and automation, a profound misunderstanding persists. Leaders, overwhelmed by fragmented ...

Luana Carcano, Gabriella Lojacono

Made in Italy Industries

Managerial Issues and Best Practices

This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified ...