Books

The Why behind the Food Buy

Contradictions of Food Consumption amid Changing Times

In an era of prolonged uncertainty and profound social change, consumer behaviors have become more cautious, shaped by conflicting demands and polarized narratives. This book delves into the sociological and cultural dimensions that influence consumers’ often contradictory attitudes toward food, offering a perspective that extends beyond mere marketing. The book explores current foods capes by examining ...

The Power of Connection

The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ...

Marketing Strategies in a Hyper-Connected World

There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges ...

Financial Markets and Investments

The book serves as an educational resource for financial markets and investment courses, targeted at students with foundational knowledge in economics and statistics. Its goal is to provide a hands-on approach to various subjects while upholding the academic integrity of rigorous, literature-based analysis. Positioned between introductory and intermediate levels, the book’s content aims to be practical. ...

Envisioning the Unobvious

A Playbook to Build Your Future

In a time of rapid change, tunnel vision won’t get us where we want to go. This is a book about launching your own Mission Unobvious with an exponential mindset. Whether you are starting out in life, looking for a fresh start, or trying to get new ideas off the ground, the book lays out an approach to envisioning and creating futures that go beyond expectations. Join the author on her journey of ...

Organizational Culture

Ignorance, Quackery or Play Your Culture

The book examines the distinctive traits of organizational culture – including symbols, behaviors, attitudes, rituals, and beliefs – and introduces an original, rigorous classification model. This model is built on elements such as identity, core values, satisfaction levels, interpersonal relations, the connection between happiness and personal performance, and organizational goals. The book also ...

Let’s Negotiate

Bring Your Success to the Next Level

Negotiation isn’t just a skill – it’s an art that can transform every aspect of your personal and professional life. In this book, Leonardo Caporarello provides a comprehensive roadmap to mastering the complex world of negotiations. Whether you’re closing a business deal, navigating a salary discussion, or resolving a personal conflict, this book offers practical insights that go far beyond ...

Who Wants to Learn Forever

Why and How Continuous Learning Is Reshaping Education and Career

The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...

Disrupting Internationalization

A Redefinition with Market Pareidolia

The book challenges traditional approaches to global business strategy by introducing “Market Pareidolia,” a novel framework that redefines how international markets are categorized and approached. This groundbreaking concept categorizes markets based on their lifecycle stages, drawing parallels to human development to highlight the distinct characteristics, opportunities, and challenges of each ...

Is AI the Perfect Doctor?

Artificial Intelligence’s Global Impact on the Legal and Policy Boundaries in Healthcare

This book explores the intersection of artificial intelligence and healthcare, where the adoption of AI is accelerating at an unprecedented pace. It examines the transformative potential of AI in medicine, particularly how advanced technologies are revolutionizing diagnostics, treatment, and patient care. Special attention is devoted to the ethical challenges and considerations of implementing AI ...