Bocconi University Press

Emilio Barucci on tour

2019-02-21T16:56:01+00:00

Emilio Barucci will be on tour with his book "Who will Rescue Finance?".

The 15th of May he will be in Vienna, to give a speech at the conference Quantminds.

Fashion Industry 2030 in India

2019-11-14T14:49:19+00:00

Italian embassy in Dhaka organizes:

“Fashion 2030: emerging trends of design, sustainability and social responsibility”

Dhaka 2 December 2019

In Italy and Europe sustainability and social responsibility are becoming a strategic key for competing in the fashion industry.

Under pressure of young generation of consumers, fashion designers and brands are constantly searching new sustainable materials, new approach in designing a garment and care to socially responsible factories in Italy and all around the globe.

Blockchain technologies adopted by European brands create a direct link between retail and supply chains.

In Europe brands and corporate are requested by law (EU Directive 2014/95) to prepare and disclose reliable non-financial information related to social, safety and environmental risks along the supply chains

The overall objective of the event promoted by the Italian Embassy in Dhaka is to present the most innovative trends of the fashion industry in Europe in order to create awareness among BGMEA members regarding how to prepare the future competitive challenges.

During the event will be introduce Get It Fair, the first Responsible Labelling scheme developed by Italian Stakeholders in the fashion industry to evaluate ESG (environmental, social and governance risks) along the supply chains in order to meet emerging needs of buyers, customers and investors.

Italy and Bangladesh join hands to develop initiatives and programme in 2019-20 to improve competitiveness of their industries.

For more information: info@icmq.in

#CircularHealth: Digital Talks

2020-12-18T09:31:52+00:00

Internationally renowned virologist Professor Ilaria Capua (Director of One Health Center of Excellence at the University of Florida) talks with personalities of different backgrounds (culture, science, politics) and well-known internationally to address the main themes of her book "Circular Health" from diverse perspectives.

#CircularHealth: Digital Talk 1
Professor Ilaria Capua meets Dale Jamieson (Professor of Environmental Studies and Philosophy at NYU). They will talk about the Circular nature of Covid-19 and explore – in the wake of the current pandemic challenges – topics like sustainability and environmental ethics. Host: Marcello di Paola.
Watch the event: https://youtu.be/Po1LdIEDURU

#CircularHealth: Digital Talk 2
Professor Ilaria Capua is honored to present her book at the World Bank. She will be introduced by Professor Jeffrey Sachs (Director of the Centre for Sustainable Development at Columbia University). A delegation of chief economists and leading experts from the World Bank, Richard Damania, Roberta Gatti, Miria Pigato and Franck Berthe, will take part in the virtual conference, to tackle topics like sustainable development, macroeconomics and climate change in the wake of the current COVID-19 challenges.
Watch the event: https://youtu.be/rqC8e0Rf6Fs

#CircularHealth: Digital Talk 3
Professor Ilaria Capua meets Dr Reyes Tirado (Greenpeace Research Laboratories at the University of Exeter). The event will tackle topics like sustainable development and climate change in the wake of the current COVID-19 challenges, with the new, revolutionary Circular approach. Host: Emanuele Bompan.
Watch the event: https://youtu.be/M6CkTTNVcQE

#CircularHealth: Digital Talk 4
Professor Ilaria Capua meets Dr May Boeve (Executive Director USA of 350.org). The event will tackle topics like sustainable development and climate crisis linked to fossil fuels, in the wake of the current COVID-19 challenges, with the new, revolutionary Circular approach. Host: Alex Rafalowicz.
Watch the event: https://youtu.be/yTL915yw3WU

Money and Might Along the Belt and Road Initiative

2021-04-06T16:24:02+00:00

Presentation of the book "Money and Might Along the Belt and Road Initiative", by Alessia Amighini.

At the moment the book is available in Italian, but it will soon be published in English language too.

To access the seminar, organized by the Turin Center on Emerging Economies, please click here.

Money and Might Along the Belt and Road Initiative

2021-06-16T12:08:48+00:00

Presentation of the book "Money and Might Along the Belt and Road Initiative", by Alessia Amighini, in collaboration with the Center for American Studies.

WELCOME ADDRESS

Roberto Sgalla - Director of the Center for American Studies

PANELISTS

Alessia Amighini - Professor at Università del Piemonte Orientale, Senior Associate Research Fellow at ISPI and author of "Money and Might Along the Belt and Road Initiative"

Theresa Fallon - Founder and Director of the Centre for Russia Europe Asia in Brussels and member of the National Comitee on U.S.-China Relations

Jonathan Fulton - Nonresident Senior Fellow of the Atlantic Council

Marco Magnani - Professor of Monetary and Financial Economics at LUISS

Giovanni Tria - Former Minister of Economy and Finance

MODERATOR

Gianfranco Fabi - Columnist Sole 24 Ore

L’economia italiana in Europa: la sfida della convergenza

2021-06-16T18:02:20+00:00

The event will be held in Italian

Mercoledì 30 giugno 2021, ore 17:00

“L’economia italiana in Europa: la sfida della convergenza”

Un seminario organizzato da Astrid in occasione della pubblicazione del libro di Marcello Messori, "Recovery Pathways: the Difficult Italian Convergence in the Euro Area".

Presiede: Franco Bassanini

Ne discutono: Giuliano Amato, Paolo Gentiloni, Marcello Messori, Lucrezia Reichlin, Ignazio Visco

Per partecipare via ZOOM occorre iscriversi cliccando QUI. Il link per connettersi a Zoom e partecipare al seminario sarà comunicato agli iscritti nei prossimi giorni.
Il seminario sarà disponibile anche in diretta, sul canale Youtube della Fondazione Astrid, QUI.

Recovery Pathways: the Difficult Italian Convergence in the Euro Area

2021-06-21T15:29:55+00:00

Thursday July 1, 4:30 p.m

Webinar on Marcello Messori's book: RECOVERY PATHWAYS - The Difficult Italian Convergence in the Euro Area

The Webinar will be introduced by:

Marco Buti, Head of Cabinet of Mr Paolo Gentiloni, Commissioner European Commission

Maria Demertzis, Deputy Director at Bruegel

Jean-Paul Fitoussi, emeritus professor at Sciences Po, LUISS Guido Carli University, Columbia University

Xavier Ragot, President of OFCE-Sciences Po, Professor of Economics, Directeur de Recherche, CNRS-Sciences Po

The Moderator will be:

Angela Mauro, Journalist, Special correspondent on European affairs and political editor Huffpost Italy

Conclusion by the author:

Marcello Messori, Professor of Economics at the Department of Economics and Finance, LUISS University, Senior Fellow of the LUISS School of European Political Economy.

The webinar will be held in English via Zoom.

Registration required (before June 30th): click here.

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2021-11-08T11:31:13+00:00

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The Man Inside

2021-11-08T11:39:39+00:00

The event will be held in Italian

Giovedì18 novembre 2021, ore 10.00

Presentazione del libro "The Man Inside" di Marco Buti

Saluti istituzionali

TAVOLA ROTONDA
Coordina
Federico Fubini
Editorialista Corriere della Sera

Intervengono
Magda Bianco
Capo Dipartimento Tutela della clientela ed educazione finanziaria, Banca d’Italia

Renato Brunetta
Ministro della Funzione pubblica

Alessandro Petretto
Professore emerito Università di Firenze

Giuseppe Pisauro
Presidente dell’Ufficio Parlamentare del Bilancio

L’autore concluderà la Tavola Rotonda

The Man Inside on tour

2022-02-03T11:15:56+00:00

Marco Buti will present his book "The Man Inside" on different occasions.

Thursady, February 10th at 8:45am ET - FAD, EUR and the IMF Library (online event)

Speakers: Marco Buti, Vitor Gaspar

Watch the event >>

Wednesday, February 16th at 6pm - Istituto Enciclopedia Italiana Treccani (Rome)

Opening remarks: Franco Gallo

Speakers: Patrizio Bianchi, Marco Buti, Chiara Goretti, Fiorella Kostoris, Stefano Micossi

Moderator: Dino Pesole

Registration form >>

Thursady, February 17th at 5:30pm - Bocconi University (online event)

Opening remarks: Mario Monti

Speakers: Marco Buti, Elena Carletti, Daniel Gros

Moderator: Franco Bruni

Watch the event >>

Tuesday, March 29th at 12.00 - The OMFIF Institute (online event)

Marco Buti, chief of staff of the commissioner for the economy, European Commission, discusses recent economic and monetary policy debates within the European Union, at times driven by various financial crises and, more recently, the Covid-19 pandemic.
The event is organized by The OMFIF Institute.

Registration form >>

Tuesday, april 8th - The Dome - Campus Luiss, Viale Romania 32 Roma and online

A conference organised on the occasion of the publication of Marco Buti's book, The Man Inside: A European Journey Through Two Crises (Bocconi University Press), and Sergio Fabbrini's book, Democracies under Stress: Europe, Italy and America (Il Sole 24 Ore), which aims to contribute to the ongoing debate on the future of the European Union.
The event will be held in Italian.

Discover the program >>
Registration form >>
Watch the event online >>

ConsumAuthors

Francesco Morace — 2017-05-08T14:02:48+00:00

Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defi ned so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identifi ed through ethno-antropological observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours.

Author
Francesco Morace, sociologist and writer, has worked for over thirty years in the fi eld of sociology and market research. He is the founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, and Professor at Politecnico di Milano and at the Faculty of Sociology, Università di Trento.

Book Details
ISBN: 9788885486003
Pages: 192
Trade Paper: $29.95

Mathematics for Economics and Business

Lorenzo Peccati, Sandro Salsa, Annamaria Squellati — 2017-05-11T09:35:01+00:00

This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students:
- the knowledge of Calculus, for functions of one and two variables;
- the use of Calculus in optimization;
- the notion of integral for functions of one variable;
- the language and the elementary techniques of Linear Algebra;
- the basics of Financial Calculus.
Several preliminary examples from applied sciences (mainly from Economics) introduce the theoretical aspects. We have tried to avoid an excessive formalism, in order to quickly reach the fundamental concepts.

Authors
Lorenzo Peccati is Contract Professor Senior of Mathematics at Bocconi University in Milan, he is a specialist in Financial and Business Mathematics.
Sandro Salsa is Full Professor of Mathematical Analysis at the Politecnico di Milano, Milan, Italy.
Annamaria Squellati was Lecturer of Mathematics at Bocconi University, Milan and Contract Professor at Politecnico di Milano, Milan, Italy.

Book Details
ISBN: 9788885486034
Pages: 408
Trade Paper: $69.95

Essentials of Strategy

Marco Giarratana — 2017-05-12T15:01:52+00:00

Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies.

Author
Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.

Book Details
ISBN: 9788885486058
Pages: 78
Trade Paper: $19.95

Essentials of Applied Portfolio Management

Massimo Guidolin, Manuela Pedio — 2017-05-15T12:23:11+00:00

This book offers an essential introduction to modern portfolio theory. The book provides a number of simple, practical examples to allow the reader to apply the theoretical concepts presented in each chapter. A portion of such practical cases are worked out in Excel and made available through the book’s website.
The book takes inspiration from Markowitz’s classical mean-variance, it then proceeds to develop modelling tools of increasing sophistication that eventually take into account the role played by generic risk-averse preferences. The book also explores a few advanced topics: the use of multi-factor asset pricing models and the role of background risks and human capital.

Authors
Massimo Guidolin is Full Professor of Finance at Bocconi University where he teaches a number of courses in Econometrics and Asset Pricing. He also teaches Portfolio Management at SDA Bocconi School of Management. He serves on the editorial board of a number of international journals and he has extensively published his research in empirical finance.
Manuela Pedio is an adjunct researcher associated with Bocconi’s Finance specialties and associate analyst with the Private Investor Product desk at Unicredit, in Milan.

Book Details
ISBN: 9788885486089
Pages: 260
Trade Paper: $51.95

Probability

Erio Castagnoli, Margherita Cigola, Lorenzo Peccati — 2017-05-16T10:28:16+00:00

Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law.
This book contains a short presentation of the most basic aspects of probability theory. As a result, it should come in handy and help students grasp the main concepts of the discipline as well as acquire a basic probabilistic vocabulary, thus capturing at least the flavour of possible relevant applications. The book includes a sketch of von Neumann – Morgenstern utility theory, which is useful per se as well as being an enlightening bridge between probability and decision theories. The book also provides a substantial set of exercises with solutions.

Authors
Erio Castagnoli is Contract Professor Senior of Mathematics at Bocconi University in Milan, his research interests focus on Optimization, Decision Theory, and Mathematical Finance.
Margherita Cigola is Associate Professor of Mathematics at Bocconi University in Milan, her research topics mainly concern Optimization and Mathematical Modelling for Decisions and Management.
Lorenzo Peccati is Contract Professor Senior of Mathematics at Bocconi University in Milan, he is a specialist in Financial and Business Mathematics.

Book Details
ISBN: 9788885486096
Pages: 160
Printbook: $31.95

Macroeconomics Lectures

Luigi Balletta, Salvatore Modica — 2017-05-16T12:54:40+00:00

The latest editions of introductory texts are becoming easier and easier. At the same time, macroeconomic models used by central banks in their simulations (the so-called Dynamic Stochastic General Equilibrium Models, DSGE) are increasingly microfounded – and thus complex. In a nutshell, BUP Macroeconomic Lessons fill a gap. Surely students will find them slightly more difficult than the most popular textbooks, but their investment will pay off when they attend a Macroeconomics course. It will help them understand that microeconomics and macroeconomics are two different, albeit connected, worlds, because they will appreciate that the two disciplines share the same way of thinking. Even if this were the only Macroeconomics course in their lives, they would nonetheless have acquired the ability to "think for themselves" about the problems that the political economy faces everyday. The book contains the basic classical macroeconomic models: the Solow growth model and the classical AS-AD model in the three markets of labor, goods/funds, and money. The final chapter is a bridge to microfounded theory through the analysis of a two-period economy and the underlying intertemporal choices by consumers and firms. The authors place constant emphasis on the fact that they are studying economic equilibria and on how market forces come into play when the economy is out of equilibrium. The overall result is a less fragmented, more unified presentation of classical macroeconomics. Egea website's Mybook contains a wealth of exercises at various level of difficulty and more data about the world economy (today, in the last 20 years, in the last 200 years).

Authors
Luigi Balletta is a researcher of Economics at Palermo University. He received his PhD from Yale University (2010).
Salvatore Modica is Full Professor of Economics at Palermo University. He received his PhD from Cambridge University (1985).

Book Details
ISBN: 97888885486133
Pages: 192
Trade Paper: $37.95

Fashion Collections

Nicola Misani, Paola Varacca Capello — 2017-05-17T09:30:44+00:00

This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A central theme in the book is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved. In addition, there are outside actors, such as the raw material suppliers or manufacturers, that can participate in the development processes. There must also be interaction between the creative and managerial competences present in the company. For all of these reasons, fashion collection development requires extraordinary coordination and integration abilities.
This book is the product of the work and efforts of various authors, from both the academic and professional worlds. It also features numerous examples from the fashion industry.

Authors
Nicola Misani is a Researcher in Management in the Department of Management and Technology at Bocconi University.
Paola Varacca Capello is a Lecturer in Management in the Department of Management and Technology at Bocconi University.

Book Details
ISBN: 9788885486218
Pages: 164
Trade Paper: $29.95

The New Social Game

Francesca De Canio, Davide Pellegrini — 2017-05-17T15:32:03+00:00

The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called "co-value chain". This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.

Authors
Francesca De Canio is a PhD candidate at Parma University.
Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.

Book Details
ISBN: 9788885486157
Pages: 120
Trade Paper: $24.95

Innovation in Organizations

Marco Tortoriello — 2018-05-18T12:05:23+00:00

The ability to generate new knowledge is one of the main drivers through which organizations can achieve a position of competitive advantage. While being able to innovate means different things in different contexts, the processes and actions through which companies mobilize knowledge to innovate are remarkably comparable across different types of organizations. This book, starting from an in-depth study of a corporate R&D lab, proposes a general framework to discuss the development of innovative capabilities in organizations. The proposed framework builds on the importance of informal knowledge-sharing ties among individuals in the organization to illustrate the process through which relevant knowledge is accessed, acquired, and leveraged to generate innovations.

Author
Marco Tortoriello is Associate Professor of Strategy and Organizations in the Department of Management and Technology at Bocconi University.

Book Details
ISBN: 9788885486331
Pages: 110
Trade Paper: $24.95

Management of Cultural Firms

Armando Cirrincione, Paola Dubini, Fabrizio Montanari — 2018-05-18T15:15:13+00:00

What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices tested in other situations, but it is necessary to carefully recognize their social and cultural peculiarities. Therefore, this book aims at providing an overall view of themanagerial issues and conditions to be met for a business to be well-managed, and subsequently reflecting on how it is possible to apply them to the world of art and culture.

Authors (edited by):
Armando Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. He is Senior Professor at SDA Bocconi School of Management.
Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. She is responsible of courses about content industries in the same university and is a Senior faculty member of the SDA Bocconi School of Management. She is a visiting professor in Models of organization of cultural institutions at IMT Institute for Advanced Studies Lucca.
Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center.

Book Details
ISBN: 9788885486294
Pages: 344
Trade Paper: $64.95

Political Economics

Vincenzo Galasso — 2018-05-18T17:11:12+00:00

This book is written for undergraduate students in Economics and in Political Science who want to learn about the political economics of redistributive policies. It provides a positive analysis of the political process behind the design and implementation of redistributive policies, by using the minimum level of mathematical formalization required, in an attempt to be accessible to second- and third-year undergraduate students. The book does not span the entire domain of political economics but concentrates on redistributive policies. This includes monetary transfers, such as pensions and unemployment benefits, as well as regulations, in the labor and product market, which allow to redistribute economic rents. Although the book is mostly self-contained, readers are expected to have a basic knowledge of microeconomics.

Author
Vincenzo Galasso is Professor of Economics at Bocconi University, where he is the Director of the BSc in International Politics and Government, and Research Fellow at the Center for Economic Policy Research (CEPR). He is Member of the Council of Economic Advisors to the Italian Prime Minister and Editor of the European Journal of Political Economy. He has widely published in top academic journals. He received his PhD in Economics from the University of California at Los Angeles.

Book Details
ISBN: 9788885486270
Pages: 144
Trade Paper: $29.95

Event Marketing

Diego Rinallo — 2018-05-21T11:42:06+00:00

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs of companies that want to use events as part of their marketing communication mix.
It will be a stimulating reading for brand, product, communication, and event managers, for account managers and creative directors in event agencies, for marketing and communication students, and for all those looking for a job in the world of marketing events.

Author
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's top experts in the trade show industry and his research highlights the role of collective marketing events in the global knowledge economy. His work has been published in top-ranking scientific journals, including the Journal of Marketing and Journal of Business Ethics, and by leading international publishers including Oxford University Press.

Book Details
ISBN: 9788885486249
Pages: 164
Trade Paper: $29.95

Corporate Debt Management

Alberto Dell'Acqua — 2018-05-21T12:26:11+00:00

Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial data, and how to construct and use a debt management plan. The book also provides a clear management guide of the banking and capital markets instruments to design the most coherent financial structure for a company.
A final section concludes the book with a description and a discussion of the main financial strategies that corporate managers could adopt in order to guide their decisions related to the corporate debt level. It will help lecturers to deal with practical issues related to the capital structure of corporates. In particular, it will help to address issues like: how can we practically implement the search for the optimal capital structure promoted by the theory? How can we analyze the sustainability of a certain corporate debt level? How can we integrate a debt management plan with the main ratios used by banks and financial intermediaries? How can we link the corporate financial needs with the financial solutions available on credit and capital markets?

Author
Alberto Dell'Acqua is Lecturer at the Department of Finance at Bocconi University and Director of the Master in Corporate Finance at the SDA Bocconi School of Management (16th-17th-18th Editions).

Book Details
ISBN 9788885486355
Pages: 100
Trade Paper: $24.95

Visual Merchandising

Karin Zaghi — 2018-05-21T14:27:21+00:00

Why a book on Visual Merchandising? Because Visual Merchandising gives substance to something that has to change its very essence: the store. The rise of new communication artifacts in today’s multichannel context means that the store needs to transform its role and its methods for interacting with both customers and producers. The store has to offer value through proactive interaction with its customers. If value in the store visit lies in living an experience, regardless of making a purchase, Visual Merchandising lays the groundwork for that experience. This book is for people who deal with communication – for the store and in the store – distributors, agencies, and university students in Master’s programs, along with all those interested in Marketing, Communication, or Retailing.

Author
Karin Zaghi is SDA Professor of Marketing and Sales at SDA Bocconi School of Management where since 2017 she is in charge of the Channel & Retail Category. She is Professor of Marketing at Bocconi University.

Book Details
ISBN: 9788885486416
Pages: 360
Trade Paper: $69.95

What's Fashion? It's Method!

Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto — 2018-05-21T15:31:38+00:00

The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes (of products and services). This publication aims to group together around a single concept, change for growth, the interests and goals of all those in Italy and in the world who have recognized that the adoption of new strategies is an incontrovertible need. This volume thus seeks to meet a challenge, that of rethinking and redesigning behavior, models, and attitudes; in a nutshell, the market approach of the sector and the Fashion System.

Authors
Carla Lunghi is an Associate Professor at the Sociology of Cultural Processes department, Università Cattolica, where she teaches Social Communication and the Evolution of the concept of Made in Italy.
Francesca Romana Rinaldi is Director of the Master in Brand & Business Management and the New Sustainable Fashion short course at the Milano Fashion Institute. She teaches at Bocconi University and the SDA Bocconi School of Management.
Marco Turinetto is a confirmed researcher and professor of Fashion Management at the Politecnico di Milano, where he founded and directs the Specialization Course “Licensing and Brand-Extension”, a research and training centre on high-end licensing.

Book Details
ISBN: 9788885486386
Pages: 112
Trade Paper: $18.00

Applied Econometrics

Massimiliano Marcellino — 2018-06-07T15:48:54+00:00

The goal of this book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events. The task requires combining statistics, economics and computer science in the right proportions. Statistics is needed for a correct formulation of the problem and interpretation of the results, so the statistical content of this book is rigorous but limited to what is strictly necessary. All theoretical concepts are then illustrated empirically, with examples that use either simulated data or actual data on economic variables. The examples in this text are based on EViews.

Author
Massimiliano Marcellino is Full Professor of Econometrics at Bocconi University, Milan, fellow of CEPR and IGIER, and Scientific Chairman of the Euro Area Business Cycle Network (ECB-Eurosystem-CEPR). Previously, he held the Pierre Werner Chair on the Monetary Union at the European University Institute.

Book Details
ISBN: 9788885486508
Pages: 396
Trade Paper: $64.95

Dynamical Systems and Optimal Control

Sandro Salsa, Annamaria Squellati — 2018-06-07T16:33:00+00:00

The volume provides and elementary introduction of the mathematical modelling in those areas on Dynamical Systems and Control Theory that arise frequently in Economics.
The book is divided in two parts. In the first part the fundamental aspects of mathematical modelling are developed, dealing with both continuous time systems (differential equations) and discrete time systems (difference equations). Particular attention is devoted to equilibria, their classification in the linear case, and their stability. An effort has been made to convey intuition and emphasize concrete aspects, without omitting the necessary theoretical tools.
In the second part the basic concepts and techniques of Dynamic Optimization are introduced, covering the first elements of Calculus of Variations, the variational formulation of the most common problems in deterministic Optimal Control, with a brief introduction to Dynamic Programming, both in continuous and discrete versions.
This book is designed as an advanced undergraduate or a first-year graduate course for students from various disciplines and in particular from Economics and Social Sciences.

Authors
Sandro Salsa is Full Professor of Mathematical Analysis at the Politecnico di Milano, Milan, Italy.
Annamaria Squellati was Lecturer of Mathematics at Bocconi University, Milan and Contract Professor at Politecnico di Milano, Milan, Italy.

Book Details
ISBN: 9788885486522
Pages: 340
Trade Paper: $59.95

Neuroeconomics

Gianmario Raggetti, Maria Gabriella Ceravolo, Lucrezia Fattobene — 2018-06-11T10:43:30+00:00

Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested to offer a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of the theory of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.
This book is the result of the interdisciplinary contributions of speakers invited to the 1a Officina di Neuroeconomia held at the School of Medicine, Università Politecnica delle Marche (Ancona) during the Brain Awareness Week.

Authors
Gianmario Raggetti is Professor of Behavioral Finance at the School of Economics and Scientific Director of the Center for Health Care Management at the School of Medicine, Università Politecnica delle Marche, Ancona.
Maria Gabriella Ceravolo is a neurologist and Professor of Physical and Rehabilitation Medicine at Università Politecnica delle Marche. Her scientific research mainly focuses on the assessment, prognosis and rehabilitation of motor and cognitive impairment in subjects with brain diseases.
Lucrezia Fattobene is a Research Fellow at Università Politecnica delle Marche, Ancona, and University of Rome. She was previously a visiting research scholar at the Rotterdam School of Management, Erasmus University.

Book Details
ISBN: 9788885486478
Pages: 278
Trade Paper: $49.95

Made in Italy Industries

Luana Carcano, Gabriella Lojacono — 2018-06-12T09:09:18+00:00

This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy. They are challenged by ownership, size and key strategic decisions issues that are influenced by the global image associated to it. The book is going to focus on the common challenges among key players in the key industries, among which food, cosmetics, eyewear and mechanics, fashion, at the basis of Italian economy. Authors are going to consider both b2b and b2c business models to better appreciate the variety and the strength of Italian companies.

Authors
Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. She held a Ph.D. in Economics, Marketing and Communications. Her main interest, both academic and professional, relate to firm’s strategic management and international competitiveness with a special focus on luxury businesses.
Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship. Since January 2017, she is Strategy and Entrepreneurship Faculty Deputy. She is Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food and home furnishing industry. She is the author of numerous books and articles on the subject. She authored numerous case studies, filed in international databases, about multinational enterprises such as Starbucks, Davines, Inditex, Almax, and 3M. Gabriella earned a Degree in Business Administration from Bocconi University, then a Ph.D. in Economics and Management from SDA Bocconi and an ITP (International Teachers Programme) organized by ISBM at HEC in Paris.

Book Details
ISBN: 9788885486546
Pages: 212
Trade Paper: $34.95

Games, Powers and Democracies

Gianluca Sgueo — 2018-06-12T09:57:20+00:00

Picture a government that measures civic value on a numbered scale, with civic performances tallied on leader boards, like a football match. Imagine if civic value was viewed as a game played by everyday citizens, sometimes in competition, other times working in harmony towards a common goal. And imagine that winners were celebrated (and losers blamed) collectively. All over the world, governments, public bodies and international organisations are using technology in ways to transform the exercise of public power into a game. Gamified public power is much closer to reality than it may first appear - and as Eugeny Morozov ironically points out, it looks nothing like ‘your average Tetris’. The book aims at discussing the promises and the challenges behind the use of gamification in public governance, both at the national and supranational levels. In the first part, the book reviews the landscape of gamification, takes a brief look at its history, provides definitions and examples of its application within the private and public sectors. At the private level, examples include business companies, civic organisations, media outlets and universities. In the public sector, the examples include both successful and unsuccessful efforts by public regulators at the national and supranational levels to ‘gamify’ their policies. The second part shifts the focus from the descriptive to the problematic analysis of gamification in governance. Readers are also introduced to a number of issues and challenges linked with the use of game-design elements into policy-making. Risks include the nurturing of an elite concept of participatory democracy, the rise of implementation and monitoring costs, the rise of a distorted perception of public powers from the public, and linguistic and privacy issues. Building on previous parts, the third section addresses the efforts that civic engineers, scholars and policy-makers propose to make of gamification a tool for improving democracy.

Author
Gianluca Sgueo is Global Media Seminar Professor at the New York University Florence (Florence, Italy). He teaches "Gamification in the Private/Public Sectors” at the Vrije Universiteit Brussel – Vesalius College (Brussels, Belgium). He is also s Policy Analyst at the European Parliament (Brussels, Belgium) and Department Director at I-Com, Institute for Competitiveness (Rome, Italy).

Book Details
ISBN: 9788885486461
Pages: 178
Trade Paper: $34.95

#CircularHealth: Digital Talk 1

2020-12-16T17:34:06+00:00

Internationally renowned virologist Professor Ilaria Capua meets Dale Jamieson to present her book “Circular Health”. They will talk about the Circular nature of Covid-19 and explore – in the wake of the current pandemic challenges – topics like sustainability and environmental ethics. Host: Marcello di Paola.

#CircularHealth: Digital Talk 2

2020-12-17T17:50:01+00:00

Internationally renowned virologist Professor Ilaria Capua is honored to present her new book “Circular health” at the World Bank. Professor Capua will be introduced by Professor Jeffrey Sachs. A delegation of chief economists and leading experts from the World Bank, Richard Damania, Roberta Gatti, Miria Pigato and Franck Berthe, will take part in the virtual conference, to tackle topics like sustainable development, macroeconomics and climate change in the wake of the current COVID-19 challenges.