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Found documents: 3
Erica Corbellini, Tomaso Galli

Delivering the Dream

Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury

The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the ...

Cosimo Accoto

In Data Time and Tide

A Surprising Philosophical Guide to Our Programmable Future A fresh philosophical journey through our programmable world. A visionary map exploring risky and wild territories: the hidden life of software and coding, the emergence of a new data sensorium, the algorithmic power of alien intelligences, the tech shift from archives to prediction machines, the planetary platforms becoming stacks and chains. ...

Leonardo Caporarello

Who Wants to Learn Forever

Why and How Continuous Learning Is Reshaping Education and Career

The book introduces a comprehensive discussion about the evolution of education, particularly examining the relationship between traditional and online learning methods. Rather than positioning these approaches as competitors, the author suggests they serve different purposes and can work complementarily, with each offering unique advantages depending on the specific context and learning objectives.The ...