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Benedetto Buono, Federico Frattini, Wim Vanhaverbeke
Innovationship
Innovation Driven by Relationship
We are used to believing that the key ingredients for successful innovation are two: financial capital and technological capital. In reality, to succeed and stand out, value must be sought elsewhere. For example, in the relational capital of those who lead and manage innovation. Here, according to the authors, lies the secret ingredient capable of accelerating, making more effective and efficient ...