Books
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Python for non-Pythonians
How to Win over Programming Languages The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business-oriented people to start using Python. The main reason for ...
Start-up Entrepreneurship
The SMART way Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management ...
Singularity Bank
AI and Runaway Transformation in Financial Services Artificial intelligence is driving the next revolution in banking, with disruptive forces presenting profound challenges to traditional business models. As the adoption of new technologies, and innovation of even newer ones, accelerates, are we fast approaching a future in which banks no longer have a need for assets or, indeed, for humans? Is there ...
Futourism
New Maps for the Travel Industry How will the tourists of the future travel? Where will they like to stay? What experiences will they look for? Tourism is one of the strongest and fastest growing sectors of the world economy and has become one of the most advanced frontiers for technological innovation applied to transport and entertainment. The book provides a simple illustration of how tourism ...
Who Will Rescue Finance?
The role of academics, bankers, politicians, regulators The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers. ...
The Blockchain Journey
A Guide to Practical Business Applications “The SDA Bocconi DEVO Lab has done a fantastic and comprehensive book, a holistic and powerful framework of analysis.” Rafael Cayuela, The Dow Chemical Company. “What Blockchain is and how you can exploit it, are the main and most important questions you will find answered in this precious book.“ Fabio Malosio, IBM Italia. “DEVO Lab has produced ...
Signature Experience
Art and Science of Customer Engagement for Fashion and Luxury Companies How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can firms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need ...
In Data Time and Tide
A Surprising Philosophical Guide to Our Programmable Future A fresh philosophical journey through our programmable world. A visionary map exploring risky and wild territories: the hidden life of software and coding, the emergence of a new data sensorium, the algorithmic power of alien intelligences, the tech shift from archives to prediction machines, the planetary platforms becoming stacks and chains. ...
Made in Italy Industries
Managerial Issues and Best Practices This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy ...
Games, Powers and Democracies
Picture a government that measures civic value on a numbered scale, with civic performances tallied on leader boards, like a football match. Imagine if civic value was viewed as a game played by everyday citizens, sometimes in competition, other times working in harmony towards a common goal. And imagine that winners were celebrated (and losers blamed) collectively. All over the world, governments, ...