Books

Marco Di Dio Roccazzella, Frank Pagano

Giorgio Armani

The Man, the Brand, the Company

Armani is a unique case in the history of Italian fashion and entrepreneurship. Founded in 1975, the Armani Group is the first Made in Italy multinational. Giorgio Armani is still the creative soul and sole administrator of a company that closed in 2023 with a growing turnover of 2.45 billion euros. This book starts with two fundamental questions: What is unique about this extraordinary business case? ...

Noemi Conditi, Oreste Pollicino, Francesca Aurora Sacchi

Is AI the Perfect Doctor?

Artificial Intelligence’s Global Impact on the Legal and Policy Boundaries in Healthcare

This book explores the intersection of artificial intelligence and healthcare, where the adoption of AI is accelerating at an unprecedented pace. It examines the transformative potential of AI in medicine, particularly how advanced technologies are revolutionizing diagnostics, treatment, and patient care. Special attention is devoted to the ethical challenges and considerations of implementing AI ...

Stefano Buono, Antonio Ereditato

The New Nuclear Power

A Journey through the Future of Energy

The book explores the future of nuclear power, presenting it as a critical component in addressing the global climate crisis and achieving sustainable decarbonization. Written by two physicists, the text argues that nuclear power, particularly fourth-generation reactors, offers a safe, clean, and economically viable energy solution.The authors trace the evolution of nuclear technology, highlighting ...

Giuseppe Bertoli, Cristian Chizzoli, Bruno Busacca, Kurt Munz

Customer Management

Growth, Value and Loyalty

In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition?The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage ...

Gimede Gigante

The Evolution of Fintech

Analysis of Valuation Metrics and Market Dynamics

The Fintech sector is one of the most dynamic and innovative areas within the global financial industry. In recent years, the integration of advanced technologies, unconventional business models, and emerging competitive dynamics has profoundly reshaped the financial landscape, creating unprecedented opportunities and challenges.This book is positioned within a constantly evolving context, aiming ...