Books
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The Super Enterprise
Leading the AI Revolution Through People and Organizations
The AI Revolution is Not About Technology. It’s About People. Artificial Intelligence is no longer a hypothetical future; it is the new strategic engine of global business, and the message from the market is brutally clear: accelerate or become obsolete. Yet, for all the breathless hype surrounding algorithms and automation, a profound misunderstanding persists. Leaders, overwhelmed by fragmented ...
Green or Greed
No Prosperity Without Respect for Nature
For years, we have told ourselves a convenient story: maximize short-term profit and comfort while pushing the real costs into the future. This apparent cynicism took hold because it was politically convenient. It seemed easier to defer the consequences of short-sighted choices—strategic dependencies, industrial fragility, and the erosion of natural capital—until geopolitical shocks and accelerating ...
Evaluating Infrastructure Investment
From Financial Viability to Social Welfare
The book explains how to evaluate infrastructure projects using Cost–Benefit Analysis (CBA), combining welfare economics with the practical realities of public decision-making. Aimed at graduate students and practitioners, it treats infrastructure as both an economic good and a political choice, shaped by uncertainty, externalities, and distributional effects. It argues that CBA should guide real ...
Connected Signature Experience
A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data
In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates.Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, ...
The Regenerative Society
A New Paradigm of Progress
In 2015, Andrea Illy found out that 50% of the world’s arable coffee land would become unavailable by 2050 due to climate change. This realization marked the beginning of a journey that led him to rethink the relationship between business and nature, growth and well-being.Conceived as a map, this book describes a possible transformation from the extractive paradigm that has dominated Western economies ...
Digital Loyalty
Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust
In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how ...
Delivering the Dream
Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury
The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the ...
Marketing Research
Methods and Techniques for Strategic Marketing Decisions
This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical ...
Green don't sell
Why Sustainability Alone Fails: the Real Rules of Green Marketing
Sustainability has long been framed through sacrifice and fear, while marketing thrives on optimism and desire. What if the tools that make brands irresistible could also make sustainability impossible to ignore? This book argues that sustainability fails not for lack of urgency but because of ineffective narratives. Apocalyptic warnings paralyze rather than mobilize. To change behavior, we must shift ...
The Urban Paradox
Cities in Search of the Future
By 2030, 9 percent of the world’s population will live in the world’s 33 largest cities, which will produce 15 percent of global GDP. The capital of cities, the super megacity, will not be in Europe or America, but in Asia. The world’s most populous city will be Jakarta, the capital of Indonesia, which will be home to 35 million people by 2030. Increasingly, cities will be the places where the ...