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Books

Found documents: 3
Stefania Micaela Vitulli, Gabrile Ghini

CEO Branding in the Global Reputation Economy

The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for the book. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge.For this reason, CEOs must know how to ...

Federica Marchionni

Envisioning the Unobvious

A Playbook to Build Your Future

In a time of rapid change, tunnel vision won’t get us where we want to go. This is a book about launching your own Mission Unobvious with an exponential mindset. Whether you are starting out in life, looking for a fresh start, or trying to get new ideas off the ground, the book lays out an approach to envisioning and creating futures that go beyond expectations. Join the author on her journey of ...

Francesca Moriani

Braveship

The Courage to Innovate: Embracing the Journey to Distributed Leadership

What prevents us from being fully ourselves at work, from growing, from having fun while bringing value? Why do we wear masks and play roles, thereby reinforcing the very stereotypes that stifle our humanity at work? Why don’t companies allow people autonomy, mutual respect, and the development of their talents and inclinations? What undermines the connection between business case and fairness case, ...