Books

Marco Bardazzi

Silicon Europe

The Great Adventure of the Global Chip Industry and an Italian-French Company that Makes the World Go Round

Semiconductors and chips have become increasingly indispensable, present in everything from smartphones and cars to home appliances and medical devices. However, we often fail to recognize the significant technological and creative efforts that go into creating these “life companions.” While it’s commonly assumed that technological innovations are exclusively produced in Asian factories or American ...

Giuseppe Mayer

Inspired by Data

AI’s Transformative Role in Corporate Communication

This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is ...

Marco Magnani

The Great Disconnect

Hopes and Fears After the Excess of Globalization

The golden age of globalization is over. For at least four decades, efficiency has been favored over resilience, with great benefits but also many excesses and distortions. The redistributive effects of wealth and the consequences of greatly reduced national sovereignty have been underestimated. Has globalization really come to an end, or is it just changing its skin? What is certain is that strong ...

Luca Gatto, Marco San Filippo

Export Manager

A Practical Guide to Develop Foreign Markets

In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this ...

Simona Sinesi

Social Impact in Your Hands

How to Build a Startup that Combines Business with Impact

We live in an interesting, unprecedented historical moment of uncer-tainties, complexities and changes that can bring new energy, and in which scenarios of power and influence shift with exponential speed, evidence of a future that is already present. The times in which we live necessarily call for new leadership. In this book, the figure of the social entrepreneur is outlined as a new leader who ...

Stefania Romenti

Inside Nuvola Lavazza

A Hub for Strategic Communication, Company Values, and Vision

The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugurated in Turin in 2017, from a strategic communication perspective, explaining how communication contributed to the conception, development, implementation and promotion of the project.The authors explain how communication becomes strategic when it helps a project take shape, imbuing it in “all its ...

Francesca Romana Rinaldi

Circular Fashion Management

Ideas, Perspectives and Tools to Catalyze Change

On March 30, 2022, the European Commission published the EU Strategy for Sustainable and Circular Textiles as part of the EU Green Deal, which aims to provide a coherent framework and a vision for the transition of the Textiles Clothing Leather Footwear (TCLF) sector. Following this scenario, the aim of the book is to explain circularity in fashion in simple terms. The author’s goal is to create ...

Maria Giovanna Onorati

The Why behind the Food Buy

Contradictions of Food Consumption amid Changing Times

In an era of prolonged uncertainty and profound social change, consumer behaviors have become more cautious, shaped by conflicting demands and polarized narratives. This book delves into the sociological and cultural dimensions that influence consumers’ often contradictory attitudes toward food, offering a perspective that extends beyond mere marketing. The book explores current foods capes by examining ...

Michela Braga, Lucia Corno, Paola Monti

Homelessness

Data, Prevalence and Features

Homelessness and precarious living conditions are critical issues among the urban poor and represent a significant policy concern in several industrialized countries. The COVID-19 pandemic appears to have increased the prevalence of people living in inadequate shelter due to sudden income shocks. However, publicly available data on the global homeless population are extremely rare. In this book, the ...

Sandro Castaldo

Customer Loyalty

Theory, Measurement and Management

This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from Italian retail companies, shedding light on the challenges ...