Reshaping the Future Through Sustainability and Responsible Innovation
Some key data about the future of the fashion industry highlight the need for immediate action. The increase of clothing consumption will generate an increase in the use of resources and generation of waste. On the other hand, the demand of LOHAS (Lifestyle of Health & Sustainability) consumers is increasing, also in luxury.
The book will be investigating the key drivers that are reshaping the fashion industry towards the 4th Industrial Revolution, including traceability and transparency, circularity, collaborative consumption, new technologies, fair trade, B-corporations. The Author supports the thesis that the most innovative business models in the fashion sector will be based on a value proposition that integrates ethics, aesthetics and innovation, offering product customization, planning the activities for consumer’s participation in the company’s operations, digitalization, and use of technology in order to optimize the processes along the value chain.
Trade Paper: ISBN 9788885486959; $ 34,95
Epub/Moby pocket: ISBN 9788885486966; $ 19,99
With over 10 years of experience Francesca Romana Rinaldi is a passionate executive consultant for companies in the Fashion and Luxury industries, having acquired a practical expertise especially on brand management, digital strategies, business model innovation and sustainability. She is Director of the Master in Brand & Business Management of MilanoFashion Institute (interuniversity consortium between Bocconi University, Catholic University of Milan, and Politecnico di Milan). She is faculty member of Bocconi University. She is also speaker at the UN for the topic of responsible fashion. In 2010 she has created the Bio-Fashion blog (http://bio-fashion.blogspot.com) with the objective of raising awareness on Sustainability in Fashion and Luxury.