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18/05/2017

Essentials of Strategy


Pages: 78

Trade Paper: ISBN 9788885486058; $19.95

Pdf: ISBN 9788885486065; $9,99

Author: Marco Giarratana

 

Table of Contents

 

1. Strategy

1.1 Definition and history

1.2 Why is strategy important?

 

2. Strategy, Performance, and Financial Measures

2.1 Value creation and value capture

2.2 Accounting and financial measures

2.3 Social performance and economic performance

Appendix

 

3. Sector Analysis

3.1 Definition

3.2 Actual competition in the sector

3.3 Future competition in the sector

3.4 Power of buyers and suppliers

3.5 Presence of substitutes and complements

3.6 5F, strategic group analysis, and sub-market niches

 

4. Competitive Advantage

4.1 Definition

4.2 Cost and differentiation advantages

4.3 Defense

 

5. Cost Advantage

5.1 Determinants of cost advantage

5.2 Exploiting cost advantage

 

6. Differentiation Advantage

6.1 Determinants of differentiation advantage

6.2 Exploiting differentiation advantage

 

7. Industry Dynamics

7.1 Definition

7.2 Industry life cycle and strategy

 

8. Growth Strategies

8.1 Definition

8.2 Stages of growth

8.3 Directions of growth

8.4 Growth tactics

 

9. Vertical Integration

9.1 Value chain

9.2 Determinants of vertical integration

 

10. Diversification

10.1 Definition

10.2 Agency theory

10.3 Fungible resource solution

 

11. Internationalization

11.1 Definition

11.2 Reasons for internationalization

11.3 Target countries

11.4 Internationalization and competitive advantages

 

Essential Reading

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