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Gianmario Raggetti is Professor of Behavioral Finance at the School of Economics and Scientific Director of the Center for Health Care Management at the School of Medicine, Università Politecnica delle Marche, Ancona. BUP book: Neuroeconomics.
Maria Gabriella Ceravolo is a neurologist and Professor of Physical and Rehabilitation Medicine at Università Politecnica delle Marche. Her scientific research mainly focuses on the assessment, prognosis and rehabilitation of motor and cognitive impairment in subjects with brain diseases. BUP Book: Neuroeconomics.
Lucrezia Fattobene is a Research Fellow at Università Politecnica delle Marche, Ancona, and University of Rome. She was previously a visiting research scholar at the Rotterdam School of Management, Erasmus University. BUP Book: Neuroeconomics.
Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. She held a Ph.D. in Economics, Marketing and Communications. Her main interest, both academic and professional, relate to firm’s strategic management and international competitiveness with a special focus on luxury businesses.  BUP book: Made in Italy Industries ...
Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship. Since January 2017, she is Strategy and Entrepreneurship Faculty Deputy. She is Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food and home furnishing ...
Salvatore Modica is Full Professor of Economics at Palermo University. He received his PhD from Cambridge University (1985).   BUP book: Macroeconomics Lectures
Picture a government that measures civic value on a numbered scale, with civic performances tallied on leader boards, like a football match. Imagine if civic value was viewed as a game played by everyday citizens, sometimes in competition, other times working in harmony towards a common goal. And imagine that winners were celebrated (and losers blamed) collectively. All over the world, governments, ...
Gianluca Sgueo is Global Media Seminar Professor at the New York University Florence (Florence, Italy). He teaches "Gamification in the Private/Public Sectors” at the Vrije Universiteit Brussel – Vesalius College (Brussels, Belgium). He is also s Policy Analyst at the European Parliament (Brussels, Belgium) and Department Director at I-Com, Institute for Competitiveness (Rome, ...
Pages: 178 Trade Paper: ISBN 9788885486461; $34,95 Epub: ISBN 9788885486577; $24,95 Mobypocket: ISBN 9788885486584; $24,95 Author: Gianluca Sgueo Table of Contents Acknowledgment Foreword: Towards a Science of Gamification and Its Relationship to Governance and Democracy 1.What if Government Was a Game?1.Not your average tetris2.Imagining the future of public power3.Gamification, ...
How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature ...