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Pages: 78 Trade Paper: ISBN 9788885486058; $19.95 Pdf: ISBN 9788885486065; $9,99 Author: Marco Giarratana   Table of Contents   1. Strategy 1.1 Definition and history 1.2 Why is strategy important?   2. Strategy, Performance, and Financial Measures 2.1 Value creation and value capture 2.2 Accounting and financial measures 2.3 Social performance and economic ...
Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.   BUP book: Essentials of Strategy
Pages: 164 Trade Paper: ISBN 9788885486218; $29.95 Epub: ISBN 9788885486225; $14,99 Mobypocket: ISBN 9788885486232; $14,99 Author: Nicola Misani, Paola Varacca Capello   Table of Contents   Foreword, by Marco Bizzarri   Introduction, by Nicola Misani and Paola Varacca Capello   1. The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello 1 Fashion: ...
Nicola Misani is a Researcher in Management in the Department of Management and Technology at Bocconi University.   BUP book: Fashion Collections
Paola Varacca Capello is a Lecturer in Management in the Department of Management and Technology at Bocconi University.   BUP book: Fashion Collections
Pages: 120 Trade Paper: ISBN 9788885486157; $24.95 Epub: ISBN 9788885486164; $11,99 Mobypocket: ISBN 9788885486171; $11,99 Author: Francesca De Canio, Davide Pellegrini   Table of Contents   Preface   1 The new social game The active role of the consumer in value creation 1. Once upon a time 2. The crowdsourcing perspective 3. Much more than sharing 4. The ...
Gianmario Raggetti is Professor of Behavioral Finance at the School of Economics and Scientific Director of the Center for Health Care Management at the School of Medicine, Università Politecnica delle Marche, Ancona. BUP book: Neuroeconomics.
Maria Gabriella Ceravolo is a neurologist and Professor of Physical and Rehabilitation Medicine at Università Politecnica delle Marche. Her scientific research mainly focuses on the assessment, prognosis and rehabilitation of motor and cognitive impairment in subjects with brain diseases. BUP Book: Neuroeconomics.
Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. She held a Ph.D. in Economics, Marketing and Communications. Her main interest, both academic and professional, relate to firm’s strategic management and international competitiveness with a special focus on luxury businesses.  BUP book: Made in Italy Industries ...
Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship. Since January 2017, she is Strategy and Entrepreneurship Faculty Deputy. She is Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food and home furnishing ...