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Found documents: 87

Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.  BUP book: The New Social Game
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence ...
Marco Tortoriello is Associate Professor of Strategy and Organizations in the Department of Management and Technology at Bocconi University. BUP book: Innovation in Organizations.
Pages: 344 Trade Paper: ISBN 9788885486294; $64,95 Pdf: ISBN 9788885486300; $32,99 Author:  Armando Cirrincione, Paola Dubini, Fabrizio Montanari Table of Contents Introduction 1 Economic Activity and Firms1.1 Economic activity 1.1.1 Choices 1.1.2 Needs 1.1.3 Goods 1.1.4 Exchange 1.1.5 The market 1.1.6 Economic processes 1.1.7 Factors of production 1.2 Individuals and decision-making ...
What are the specific characteristics of organizations that operate in cultural sectors? What are the challenges facing their managers? Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristics. For these reasons, it is not possible to apply managerial practices ...
Armando Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. He is Senior Professor at SDA Bocconi School of Management.  BUP book: Management of Cultural Firms.
Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. She is responsible of courses about content industries in the same university and is a Senior faculty member of the SDA Bocconi School of Management. She is a visiting professor in Models of organization of cultural institutions at IMT Institute for Advanced Studies Lucca. BUP book: Management ...
Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center. Buo book: Management of Cultural Firms.
Vincenzo Galasso is Professor of Economics at Bocconi University, where he is the Director of the BSc in International Politics and Government, and Research Fellow at the Center for Economic Policy Research (CEPR). He is Member of the Council of Economic Advisors to the Italian Prime Minister and Editor of the European Journal of Political Economy. He has widely published in top academic ...
Pages: 164 Trade Paper: ISBN 9788885486249; $29,95 Epub: ISBN 9788885486256; $14,99 Mobypocket: ISBN 9788885486263; $14,99 Author:  Diego Rinallo Table of Contents Introduction 1 Events and Business Communication1 Some definitions2 Relevant distinctions (i): Objectives and targets3 Relevant distinctions (ii): Event characteristics4 Perspectives on events and plan of ...