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Pages: 344 Trade Paper: ISBN 9788885486294; $64,95 Pdf: ISBN 9788885486300; $32,99 Author:  Armando Cirrincione, Paola Dubini, Fabrizio Montanari Table of Contents Introduction 1 Economic Activity and Firms1.1 Economic activity 1.1.1 Choices 1.1.2 Needs 1.1.3 Goods 1.1.4 Exchange 1.1.5 The market 1.1.6 Economic processes 1.1.7 Factors of production 1.2 Individuals and decision-making ...
Armando Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. He is Senior Professor at SDA Bocconi School of Management.  BUP book: Management of Cultural Firms.
Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. She is responsible of courses about content industries in the same university and is a Senior faculty member of the SDA Bocconi School of Management. She is a visiting professor in Models of organization of cultural institutions at IMT Institute for Advanced Studies Lucca. BUP book: Management ...
Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center. Buo book: Management of Cultural Firms.
Pages: 164 Trade Paper: ISBN 9788885486249; $29,95 Epub: ISBN 9788885486256; $14,99 Mobypocket: ISBN 9788885486263; $14,99 Author:  Diego Rinallo Table of Contents Introduction 1 Events and Business Communication1 Some definitions2 Relevant distinctions (i): Objectives and targets3 Relevant distinctions (ii): Event characteristics4 Perspectives on events and plan of ...
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's ...
Pages: 100 Trade Paper: ISBN 9788885486355; $24,95 Author:  Alberto Dell'Acqua Table of Contents Introduction 1 Theories of Debt1.1 Introduction1.2 The economic advantages of debt1.3 The economic disadvantages of debt1.4 Economic-financial convenience of debt and Trade-off Theory1.5 Hierarchy of funding choices and Pecking Order Theory1.6 Conflicts of interest between managers and ...
Alberto Dell'Acqua is Lecturer at the Department of Finance at Bocconi University and Director of the Master in Corporate Finance at the SDA Bocconi School of Management (16th-17th-18th Editions). BUP book: Corporate Debt Management.
Karin Zaghi is SDA Professor of Marketing and Sales at SDA Bocconi School of Management where since 2017 she is in charge of the Channel & Retail Category. She is Professor of Marketing at Bocconi University. BUP book: Visual Merchandising.
Francesca Romana Rinaldi is Professor in Management of Fashion Companies at Bocconi University and SDA Assistant Professor at SDA Bocconi School of Management. She is Director of the Master in Fashion Brand & Business Management at the MFI, Milano Fashion Institute. BUP book: What's Fashion? It's Method!.