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Found documents: 11

What's Fashion? It's Method!

The Value of Ideas in Fashion Companies


Pages: 112 Trade Paper: ISBN 9788885486386; $18,00 Authors: Carla Lunghi, Francesca Romana Rinaldi, Marco Turinetto Table of Contents Preface Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets by Arturo Dell’Acqua Bellavitis  Bibliography 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation ...

Neuroeconomics

Theory, Applications, and Perspectives


Pages: 278 Trade Paper: ISBN 9788885486478; $49,95  Epub: 9788885486492; $34,95 Mobypocket: 9788885486485; $34,95 Authors: GianMario Raggetti, Maria Gabriella Ceravolo, Lucrezia Fattobene Table of Contents Prelude Part I - … Going inside the Black Box 1. … and Neuroeconomics Appears and Spreads…by GianMario RaggettiReferences 2. Reward-Economic Choices-Decision ...
Francesca De Canio is a PhD candidate at Parma University.    BUP book: The New Social Game
Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.  BUP book: The New Social Game
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence ...
Pages: 164 Trade Paper: ISBN 9788885486249; $29,95 Epub: ISBN 9788885486256; $14,99 Mobypocket: ISBN 9788885486263; $14,99 Author:  Diego Rinallo Table of Contents Introduction 1 Events and Business Communication1 Some definitions2 Relevant distinctions (i): Objectives and targets3 Relevant distinctions (ii): Event characteristics4 Perspectives on events and plan of ...
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's ...
Francesca Romana Rinaldi is Professor in Management of Fashion Companies at Bocconi University and SDA Assistant Professor at SDA Bocconi School of Management. She is Director of the Master in Fashion Brand & Business Management at the MFI, Milano Fashion Institute. BUP book: What's Fashion? It's Method!.
Pages: 120 Trade Paper: ISBN 9788885486157; $24.95 Epub: ISBN 9788885486164; $11,99 Mobypocket: ISBN 9788885486171; $11,99 Author: Francesca De Canio, Davide Pellegrini   Table of Contents   Preface   1 The new social game The active role of the consumer in value creation 1. Once upon a time 2. The crowdsourcing perspective 3. Much more than sharing 4. The ...
Gianmario Raggetti is Professor of Behavioral Finance at the School of Economics and Scientific Director of the Center for Health Care Management at the School of Medicine, Università Politecnica delle Marche, Ancona. BUP book: Neuroeconomics.