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Stefania Saviolo is Professor of Management and Technology at Bocconi University. She serves as board member and strategy advisor for companies operating in technology, fashion, and design furniture. BUP book: Signature Experience,

The Blockchain Journey

A Guide to Practical Business Applications


Pages: 144 Trade Paper: ISBN 9788885486652; $29,95 Epub: ISBN 9788885486669; $19,95 Mobypocket: ISBN ; $19,95 Authors: Gianluca Salviotti, Leonardo Maria De Rossi, Nico Abbatemarco Table of Contents Blockchain: a Janus Bifrons Looking at the Past and the Future Introduction 1 What is the Blockchain? 1. Blockchain: the background history 1982: Ecash (David Chaum) 1997: Hashcash (Adam ...
Pages: 144 Trade Paper: ISBN 9788885486591; $29,95 Epub: ISBN 9788885486607; $19,95 Mobypocket: ISBN 9788885486614; $19,95 Author: (edited by) Stefania Saviolo Table of Contents Preface by D. D’Angelo Foreword Part 1. Contextualising 1 Defining Consumer Experience by S. Saviolo 1. Welcome to the customer-experience business 2. Customer Experience defined 3. From touch-points to ...
Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. She held a Ph.D. in Economics, Marketing and Communications. Her main interest, both academic and professional, relate to firm’s strategic management and international competitiveness with a special focus on luxury businesses.  BUP book: Made in Italy Industries ...
Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship. Since January 2017, she is Strategy and Entrepreneurship Faculty Deputy. She is Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University. She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food and home furnishing ...

Made in Italy Industries

Managerial Issues and Best Practices


Pages: 212 Trade Paper: ISBN 9788885486546; $34,95 Epub: 9788885486553; $24,95 Mobypocket: 9788885486560; $24,95 Authors: Luana Carcano, Gabriella Lojacono Table of Contents Introduction 1 Made in Italy: State of the Art and Key Challengesby Luana Carcano and Gabriella Lojacono1. Introduction2. Key features3. The numbers of Made in Italy4. Localization5. Managerial challenges for ...
Gianmario Raggetti is Professor of Behavioral Finance at the School of Economics and Scientific Director of the Center for Health Care Management at the School of Medicine, Università Politecnica delle Marche, Ancona. BUP book: Neuroeconomics.
Maria Gabriella Ceravolo is a neurologist and Professor of Physical and Rehabilitation Medicine at Università Politecnica delle Marche. Her scientific research mainly focuses on the assessment, prognosis and rehabilitation of motor and cognitive impairment in subjects with brain diseases. BUP Book: Neuroeconomics.

Neuroeconomics

Theory, Applications, and Perspectives


Pages: 278 Trade Paper: ISBN 9788885486478; $49,95  Epub: 9788885486492; $34,95 Mobypocket: 9788885486485; $34,95 Authors: GianMario Raggetti, Maria Gabriella Ceravolo, Lucrezia Fattobene Table of Contents Prelude Part I - … Going inside the Black Box 1. … and Neuroeconomics Appears and Spreads…by GianMario RaggettiReferences 2. Reward-Economic Choices-Decision ...
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion. He is one of the world's ...