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BUP, Bocconi University Press, is an imprint of EGEA, the publisher of Bocconi University, Milan, the most prestigious Italian university in Economics, Social Sciences, and Business and Management Studies. The aim of the imprint is to facilitate the circulation and fruitful exchange between Italian and international authors and contents and to foster the dissemination and sharing of skills and knowledge ...
Francesco Morace, sociologist and writer, has worked for over thirty years in the fi eld of sociology and market research. He is the founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, and Professor at Politecnico di Milano and at the Faculty of Sociology, Università di Trento.   BUP book: ConsumAuthors
Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defi ned so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identifi ed through ethno-antropological observation and produce an enormous amount of attractive ...
Lorenzo Peccati is Contract Professor Senior of Mathematics at Bocconi University in Milan, he is a specialist in Financial and Business Mathematics.   BUP books: Mathematics for Economics and Business, Probability   
Sandro Salsa is Full Professor of Mathematical Analysis at the Politecnico di Milano, Milan, Italy.   BUP books:  Dynamical Systems and Optimal Control Mathematics for Economics and Business
This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students: the knowledge of Calculus, for functions of one and two variables; the use of Calculus in optimization; the notion of integral for functions ...
Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies.   Here an extract from the book: 1. Strategy.   Here the book's ...
Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic hybrid companies.   BUP book: Essentials of Strategy
Massimo Guidolin is Full Professor of Finance at Bocconi University where he teaches a number of courses in Econometrics and Asset Pricing. He also teaches Portfolio Management at SDA Bocconi School of Management. He serves on the editorial board of a number of international journals and he has extensively published his research in empirical finance.   BUP book: Essentials of Applied Portfolio ...
Manuela Pedio is an adjunct researcher associated with Bocconi’s Finance specialties and associate analyst with the Private Investor Product desk at Unicredit, in Milan.   BUP book: Essentials of Applied Portfolio Management