Books profiles

2017-07-07

Francesca De Canio, Davide Pellegrini

The New Social Game


Sharing Economy and Digital Revolution: Into the Change of Consumers Habits The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called "co-value chain". This model is applied to a large number of ...
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2017-05-18

Francesco Morace

ConsumAuthors


The New Generational Nuclei Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defi ned so precisely, but their activity can be observed and tested just like their atomic counterparts. The generational nuclei are identifi ed through ethno-antropological observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours. Pages: 192 Trade Paper: ISBN 9788885486003; $29.95 Epub: ...
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2017-05-18

Massimo Guidolin, Manuela Pedio

Essentials of Applied Portfolio Management


This book offers an essential introduction to modern portfolio theory. The book provides a number of simple, practical examples to allow the reader to apply the theoretical concepts presented in each chapter. A portion of such practical cases are worked out in Excel and made available through the book’s website. The book takes inspiration from Markowitz’s classical mean-variance, it then proceeds to develop modelling tools of increasing sophistication that eventually take into account the role played by generic risk-averse preferences. The book also explores a few advanced topics: the use ...
Essentials Applied Portfolio_cover

2017-05-18

Marco Giarratana

Essentials of Strategy


Essentials of Strategy provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book draws on industrial organization, management, and sociology research, taking an approach that accounts for the most recent trends in Strategy studies. Pages: 78 Trade Paper: ISBN 9788885486058; $19.95 Pdf: ISBN 9788885486065; $9,99 Author: Marco Giarratana is Professor of Strategy in the Department of Management & Technology at Bocconi University. His main research interests are diversification, performance and strategic ...
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2017-05-18

Nicola Misani, Paola Varacca Capello

Fashion Collections


Product Development and Merchandising This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A central theme in the book is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved. In addition, ...
FashionCollections NEW ISBN

2017-05-18

Luigi Balletta, Salvatore Modica

Macroeconomics Lectures


The Basic Models The latest editions of introductory texts are becoming easier and easier. At the same time, macroeconomic models used by central banks in their simulations (the so-called Dynamic Stochastic General Equilibrium Models, DSGE) are increasingly microfounded – and thus complex. In a nutshell, BUP Macroeconomic Lessons fill a gap. Surely students will find them slightly more difficult than the most popular textbooks, but their investment will pay off when they attend a Macroeconomics course. It will help them understand that microeconomics and macroeconomics are two different, albeit ...
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2017-05-18

Lorenzo Peccati, Sandro Salsa, Annamaria Squellati

Mathematics for Economics and Business


This textbook is tailored for those educational programs, such as Economics and Management, which include a first (and frequently the only) course of Mathematics. We have selected some topics which we consider to be fundamental, if not mandatory, for these students: - the knowledge of Calculus, for functions of one and two variables; - the use of Calculus in optimization; - the notion of integral for functions of one variable; - the language and the elementary techniques of Linear Algebra; - the basics of Financial Calculus. Several preliminary examples from applied sciences (mainly from Economics) ...
Mathematics Economics Business_cover

2017-05-18

Erio Castagnoli, Margherita Cigola, Lorenzo Peccati

Probability


A Brief Introduction Today probability turns out to be one of the most pervasive mathematical topics. It actually affects a number of quite different fields, proving particularly relevant to courses ranging from Statistics to Economics, from Finance to Management Science. Recently it has even found significant applications in some sectors of Law. This book contains a short presentation of the most basic aspects of probability theory. As a result, it should come in handy and help students grasp the main concepts of the discipline as well as acquire a basic probabilistic vocabulary, thus capturing ...
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