Books profiles

2017-05-18

ConsumAuthors


Pages: 192

Trade Paper: ISBN 9788885486003; $29.95

Epub: ISBN 9788885486010; $14,99

Mobypocket: ISBN 9788885486027; $14,99

Author: Francesco Morace

  

Table of Contents

 

Foreword, by Massimiliano Valerii and Francesco Maietta

Preface. Beyond liquidity, Degrowth and non-places

Introduction. The new physiology of the generations


Part One. Pre-adults

The generation Z of digital natives

Lively Kids (4-8 year olds, males and females)

TechTweens (9-12 year olds, males and females)

ExpoTeens (13-15 year olds, males and females)

ExperTeens (16-19 year olds, males and females)

 

Part Two. Young adults 

The generation Y of post-capitalist millennials

CreActives (20-25 year olds, males and females)

ProActives (25-30 year olds, males and females)

ProFamilies (30-35 year olds, males and females)

ProTasters (35-40 year olds, males and females)

 

Part Three. Mature adults

The generation X of post-idealists

New Normals (40-50 year olds, males and females)

Singular Women (40-60 year old, females)

Mind Builders (50-60 year old, males)

Premium Seekers (55-70 year olds, males and females)

 

Part Four. Long-lived

The Boomer and Super-Adult generations

Job Players (65-75 year old, males)

Family Activists (over 65 year olds, males and females)

Pleasure Growers (over 70 year olds, males and females)

Health Challengers (75-90 year olds, males and females)

 

Conclusions. From representation to recognition

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