Books profiles

2018-06-12

Made in Italy Industries

Managerial Issues and Best Practices


Pages: 212

Trade Paper: ISBN 9788885486546; $34,95

Epub: 9788885486553; $24,95

Mobypocket: 9788885486560; $24,95

Authors: Luana Carcano, Gabriella Lojacono

Table of Contents

 

Introduction


1 Made in Italy: State of the Art and Key Challenges
by Luana Carcano and Gabriella Lojacono
1. Introduction
2. Key features
3. The numbers of Made in Italy
4. Localization
5. Managerial challenges for Made in Italy companies
Bibliography
Databases


2 Fashion, Italian Designers and Brands
by Paolo Varacca Capello
1. What is fashion?
2. Strategy and structure of fashion companies
3. The Italian fashion system
4. The current challenges for fashion companies
Bibliography
Notes


3 The Secrets of Beauty 
by Gabriella Lojacono
1. What is beauty
2. Strategic groups and growth strategies
3. What’s new in beauty
4. Italian beauty
5. The digital devolution in beauty
VI Made in Italy Industries
Bibliography
Notes


4 The World Wears Italian Sunglasses by Gabriella Lojacono
1. Eyewear: a long Italian tradition
2. The Italian eyewear industry: facts and figures
3. The Italian protagonists in the eyewear industry 
4. Trends in the eyewear industry and impact
on Italian companies
Bibliography
Websites
Databases
Notes


5 The Food & Beverage Industries
by Luana Carcano
1. The complex and intertwined food & beverage business
2. Positioning and growth strategies
3. What is new in food & beverage?
4. The food & beverage industry in italy
5. Italian’s do it better: go premium
Bibliography
Notes


6 The Italian Excellence in the Yachting Business
by Luana Carcano
1. The maritime industry: what is all about?
2. Trends in yachting in a nutshell
3. The boating eco-system in Italy
4. Positioning and growth strategies
5. Challenges ahead
Bibliography 
Reports 
Websites 
Notes


7 Jewellery
by Luana Carcano
1. Jewellery
2. Trends in jewellery in a nutshell
3. The jewellery system in Italy
4. Positioning and growth strategies
5. Challenges ahead
Bibliography
Reports
Websites
Notes


8 Designing Furniture
by Gabriella Lojacono and Marzia Sesini
1. The furniture system
2. The global furniture industry
3. The furniture production chain
4. Italian furniture companies: economic highlights
Bibliography
Notes


9 The “Other” Made in Italy: the Italian Machine Tool Industry
by Silvia Zamboni
1. Introduction
2. The “other” made in Italy
3. The Italian machinery industry in numbers
4. The emergent industry 4.0 and its impact on the Italian machinery industry
Bibliography
Databases
Notes


10 Lessons for Managers from Made in Italy Companies
by Luana Carcano and Gabriella Lojacono
1. Key lessons in nutshell
2. Family ownership as a driving force
3. Specialization as the key driver
4. Master the niche
5. Conditions for sustainability: mastering the niche in the long term
6. Lesson n. 1: a successful Premium positioning
7. Lesson n. 2: social since the very beginning
8. Talent-pooling firms
Bibliography
Reports
Notes


The Authors

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